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Brown Kraft Swing Tags

From £0.06 per tag

Brown kraft swing tags are made from 100% virgin kraft fibre - a natural, uncoated material with an earthy brown colour that runs through the full thickness of the board. Unlike white board printed in brown, kraft tags are brown throughout, including the cut edges, giving them a genuine, rustic character that resonates immediately with eco-conscious and artisan brands. With a minimum order of just 25, kraft hang tags are among the most popular in the Handy Tags range.

Why choose brown kraft swing tags?

Brown kraft is the natural choice for brands that want their packaging to communicate authenticity and environmental responsibility at a glance. Here is what it delivers and who it suits best.

A natural, authentic look that communicates eco values without saying a word
Genuine kraft - brown throughout
The brown colour is a property of the virgin kraft fibre itself, not a printed finish. Cut edges carry the same tone, giving the finished tag an honest, unprocessed character that printed alternatives cannot replicate.
Eco credentials your customers can see and feel in the packaging
100% virgin kraft fibre, fully recyclable
Made from 100% virgin kraft fibre with no coating applied. Fully recyclable and compatible with customers who expect every element of their packaging to sit within an eco-friendly framework.
Full-colour printed designs on a warm, natural base
Full-colour CMYK print on kraft
Full-colour artwork prints directly onto the kraft surface. Colours appear warmer and earthier than on white stock - a quality many brands treat as a feature. Designs with warm, darker tones or black ink work particularly well.

Order samples delivered free to UK mainland addresses, or browse all swing tags to compare every material.

Material specification:

  • Stock: 100% virgin kraft fibre board
  • Finish: Natural uncoated, slightly textured - both sides
  • Colour: Natural brown throughout on both sides
  • Eco-credentials: Fully recyclable, no coating barriers

Typical applications: Brown swing tags for artisan food and drink; brown card tags for sustainable and organic fashion brands; gift tags with string for handmade and craft products; independent retailers, farm shops, delicatessens, and any brand where a natural, rustic aesthetic is part of the identity.

These brown paper hang tags suit brands across food, fashion, gifting, and beyond. Their natural surface accepts full-colour printing while retaining the warm, earthy character that customers associate with authenticity and craft. For brands that need a verified eco-friendly option, our recycled swing tags are printed on FSC-certified board using eco inks. For a smooth white base with the widest colour accuracy, our standard swing tags remain the most popular choice. Minimum order: 25 tags. Available in a wide range of sizes and custom shapes. Free UK mainland delivery.
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How to get the best print results from brown kraft swing tags

Brown kraft swing tags are printed on natural, uncoated kraft board using a full-colour CMYK process. To achieve the sharpest result, supply artwork at a minimum resolution of 300dpi at the final print size. The uncoated surface holds detail well for larger text and bold designs - type at 9pt and above is recommended for body copy, as very fine text below 8pt may appear slightly softer than on coated stock.

Designing for a brown base

Kraft starts from a natural brown base rather than white, and that changes how colours reproduce. Warm tones print with excellent depth: terracotta, ochre, olive, deep red. Cool colours come out muted. White elements in your artwork will appear as the natural brown of the board, because no white ink is used. Designs that embrace the kraft tone rather than fight it always come out strongest.

Single-sided vs double-sided printing

Brown kraft swing tags can be printed on one or both sides. Single-sided printing is the most cost-effective option and suits tags where the reverse will carry handwritten price or personalisation - the uncoated surface accepts ballpoint pen well. Go double-sided where both faces carry brand information, such as clothing tags with care instructions on the reverse.

Choosing the right size and shape for your product

The most popular rectangle sizes for kraft hang tags on food, drink, and gift products are 50x100mm and 70x90mm. For clothing and apparel, 70x90mm sits proportionally on most garments. Smaller artisan products and brown gift tags often work best at a compact 35x60mm. Round kraft tags are a favourite for bottles, jars, and artisan food products - available from 40mm to 90mm diameter, they complement the natural character of the material beautifully. Templates are available to download in rectangle, round, square, and oval shapes.

Finishing options that work well with brown kraft

Brown tags with string are the classic pairing, and natural cotton twine and 2mm jute are the most popular choices because they match the material's earthy character. Rounded corners suit the rustic aesthetic well and reduce corner curling. A standard 4mm drill hole is recommended for string attachment - gold eyelets can add a premium contrast if required, though many brands prefer the natural board edge as part of the appeal.

Frequently asked questions

What is brown kraft board made from?

Brown kraft swing tags are made from 100% virgin kraft fibre board. The brown colour is a natural property of the fibre itself, not brown ink printed over white stock, so it runs through the full thickness of the board, including the cut edges. That's what gives the finished tag its genuine, unprocessed character.

Will colours print the same on kraft as on white stock?

No, and that's intentional. Because the base is brown rather than white, printed colours appear darker and slightly more muted than on white-coated board. Warm tones, earthy palettes and strong dark contrasts work particularly well.

Can brown kraft swing tags be written on?

Yes. The uncoated surface accepts writing from a ballpoint pen, fine permanent marker, or pencil - making these tags a practical choice for handwritten price tags, personalised gift labels, and artisan product labelling. A fine ballpoint or permanent marker gives the best result.

Circular Tag Templates

Circular Tag Templates
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Oval Tag Templates

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